I dunno, kinda sounds like a kids cereal.
Chinook is a town of 1,200 located in central Montana, a few miles from the Canadian border. The name comes from the chinook wind, a warm easterly breeze that blows from the Rockies. The only real site there is the Bear Paw Battlefield, the last stand of the Nez Perce.
The town is also a major center of … drumroll, please … sugar beets. In case you’re not familiar with those, they’re actually a major source of sugar, substituting for sugar cane in colder climates. In the US, they actually account for more than half of all domestic sugar production.
Whence the mascot? Well, in 1929, the local sugar beet refinery donated jerseys with sugar beets on them to the school’s basketball team. Today, that high school has only 120 students.
The mascot, on the other hand, has become nationally known. In fact, it came in third place in a USA Today competition for weirdest high school mascot. Luckily, it does have a physical, on-field representative, one Shug (pronounced “shoog”):
Fear the beet!